The metrics this is based on need to be known. If you deliberately add a second to the checkout and measure the conversion rate it will go down. But to then ta

The metrics this is based on need to be known. If you deliberately add a second to the checkout and measure the conversion rate it will go down. But to then talk of reducing latency creates this much extra conversion rate is a lie. There is an oft touted figure from when they deliberately slowed the BBC website to assess engagement. However, truth is that speed is good.