3 ms·
> Speed during Checkout - Every second of page load time kills conversion rates. A 1 second delay reduces conversion rate by 7%. I think it's fine to say faste
by seanwilson 6y ago
> Speed during Checkout - Every second of page load time kills conversion rates. A 1 second delay reduces conversion rate by 7%.
I think it's fine to say faster page loading makes users happier and will increase conversions but you should avoid generalising with such specific figures (I see this often with page speed article titles where they mention conversion rates changes to 4 significant figures). It's going to vary wildly based on the product, audience, price, exclusivity, custom loyalty etc. and you'll get diminishing returns as well.
The impact page speed has on amazon.com conversions isn't going to be the same as on your side-project website for lots of reasons.
- Theodores 6y agoThe metrics this is based on need to be known. If you deliberately add a second to the checkout and measure the conversion rate it will go down. But to then talk of reducing latency creates this much extra conversion rate is a lie. There is an oft touted figure from when they deliberately slowed the BBC website to assess engagement. However, truth is that speed is good.
- thitcanh 6y agoSpeed is half of the picture sometimes. I once managed to book a flight on Google Flights and basically completed the purchase in less than a minute. An airline’s website could load instantly and still wouldn’t compare to just having a decent checkout experience. It’s incredible that nobody has 1-click flight bookings a-la-Amazon yet.