That's a fascinating point-- but I wonder if the counterpoint also holds. Right now, you can theoretically make a page with arbitrary "real" content and popula

That's a fascinating point-- but I wonder if the counterpoint also holds. Right now, you can theoretically make a page with arbitrary "real" content and populate it with reasonably lucrative ads, stuffed based on external profiles and tracking. This seems to be the model for non-premium news media in particular-- because you can't really expect to have super-relevant ads on stories about car crashes and vaccination schedules, they lean in heavily to stuffing the site with externally-targeted ads and begging for tracking cookies. If the ads were solely tied to page content, what sort of site design would we end up seeing to woo the highest yielding ads? I can imagine four line news articles floating amid a 500kb sea of mesothelioma and life insurance copy to reach for the priciest ads.