The reality is that for the vast majority of customers they don't want expandable storage, they just want more storage. The average customer doesn't know how to

The reality is that for the vast majority of customers they don't want expandable storage, they just want more storage. The average customer doesn't know how to install an SD card, format it and ensure that files are saved to the SD card and nowhere else. I had countless customers ask me with their shiny new Samsung/Sony device that they have ran out of storage because they cant or don't know how to save images to their SD card. Or some versions wouldn't even allow you to save certain system files, applications or games to the SD card that was locked to the device. If you want a device with an SD card because you need expandable memory, then you are not the majority of customers.