Sure, but this is an effect of people getting upset about it. Start from any perfectly neutral expression X, and if people insist enough that it should not be

Sure, but this is an effect of people getting upset about it. Start from any perfectly neutral expression X, and if people insist enough that it should not be used because it's offensive, then using it becomes a statement- either of indifference for the supposed offense or of active participation in it. The only way to use that expression innocently is to be completely unaware of the controversy around it- otherwise the expression has become tainted whatever your intention in using it.