What is really difficult is to reduce pressure so you can think clearly, but maintain a culture of urgency, or perhaps the right word is "momentum". I'm workin

What is really difficult is to reduce pressure so you can think clearly, but maintain a culture of urgency, or perhaps the right word is "momentum". I'm working in a small team on some software that we'll finish in a year or two and sell for x dollars. We are self funded so every day we spend on the product is another dollar we need to earn to recoup our investment. The longer we take, the greater the risk we won't ever see a return. The product needs to be good, but we also need to build it fast.