This is a good framing for thinking about policy, but if you were talking to an individual company that seemed not to be working hard or executing on their goal

This is a good framing for thinking about policy, but if you were talking to an individual company that seemed not to be working hard or executing on their goals, then you would give them all the standard advice about correcting that behavior. This difference between individual advice and group-level policymaking (mentioned elsewhere in this thread by chmod600) accounts for a lot of talking past one another in political debates. They are two totally separate levels of analysis.