Certainly, ingredients such as hard work and talent help make success more likely. There are successful companies and products that don't seem to have a lot of

Certainly, ingredients such as hard work and talent help make success more likely. There are successful companies and products that don't seem to have a lot of either behind them beyond the initial work to find a successful niche, that they've leveraged to great success. And companies and projects have failed despite having both of those because of circumstances outside of their control. Just like people, companies are products of their environment. Why -doesn't- someone work hard? Or make the right choices? Because either of their environment, what they've learned, or because of who they were born as. Neither of those is under their control. And even if they do, and it doesn't pan out, why didn't it pan out? Again, factors outside of their control.