As a designer I found the article a bit of a throw away. Firstly designer can describe a wide range of talent — anybody from a branding expert to an HTML/CSS pr

As a designer I found the article a bit of a throw away. Firstly designer can describe a wide range of talent — anybody from a branding expert to an HTML/CSS production jockey. The way you'd search for each of those roles is quite different, it's like the difference between a Unix admin and a Object C programmer who knows iOS. I think the main problem that many non-designers have when hiring talent is that they don't understand the process of a designer, so they don't know how to manage a designer. I also think there's the sin of going the cheap route and then being unhappy with the results.