They are competing to death. Apple wants you to use very expensive gear you own yourself because it is more powerful and beautiful than any other gear. They ma

They are competing to death. Apple wants you to use very expensive gear you own yourself because it is more powerful and beautiful than any other gear. They make hardware. Google wants you to use very cheap gear, make it a commodity even making it free if possible, so you expend money more on the web on services they own, or they sell your information without your even realizing about it. e.g Instead of having a powerful computer to do video, you connect to the powerful servers they have and you edit it on the web using a browser. Google is a service company. Google has been winning from some time as people do not care if you sell their info to marketers as long as they do not see it(out of sight, out of mind) and is free like facebook. So Apple is entering the "free" arena here. I expect them to put a price for premium services once people start liking it. Some people like me actually prefer to pay and not having someone spying at what I do.