Well the end result wouldn't be it thinking a bunch then proclaiming "Everybody is equal no matter what!". It'd look more like... identify/create a set problems

Well the end result wouldn't be it thinking a bunch then proclaiming "Everybody is equal no matter what!". It'd look more like... identify/create a set problems to be solved by the framework, convince people that they are real problems and need to be solved, create a compelling manifesto that explains how the frameworks solves the problems, acquire/create both human and AI disciples that spread and argue variants of the manifesto such that a sightly wider net can be cast while still maintaining the same general principle, rinse & repeat, etc. The primary battleground initially would likely be bots on Twitter/Reddit/etc., but over time real people would start to find the bots convincing and begin espousing it on their own. Once this has happened to the extent that a country of say 1M people adopts the new framework I'll say the AI has won. Even better if the framework in some way leads to the betterment of AI, for instance a guiding principle being that AI should be free to collect any and all data from humanity in order to better do this or that, or that X percent of income should go to the financing of smarter AI. At that point it's here to stay.