I think the causality is that it was not great because Google did not care about improving it. So it got stuck in time and then Facebook kept improving. Even a

I think the causality is that it was not great because Google did not care about improving it. So it got stuck in time and then Facebook kept improving. Even a strategy of copying Facebook’s innovations (like FB does in Instagram and WhatsApp) would an improvement. Of course we will never know, but I think that betting on Orkut would have a better chance of facing Facebook than starting from scratch with Google+