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> “In recent years one of the most common pieces of advice for aspiring entrepreneurs has become that you should focus on building an audience. Everyone is scre
by jameshart 6y ago
> “In recent years one of the most common pieces of advice for aspiring entrepreneurs has become that you should focus on building an audience. Everyone is screaming it from the rooftops.”
No, one of the most common pieces of advice you have heard might be that, but by definition, you are only hearing advice from people who have an audience. You’re in the audience. They’re the people you’re listening to.
People who have prioritized other things than building an audience don’t have much of an audience, so you don’t hear so much from them.
The same thing happens in all tech communities, not just entrepreneurship, by the way. Many of the voices in dev Twitter are actually voices in DevRel Twitter, because DevRel requires you to build an audience - while merely being a dev doesn’t. Same is true of the online security community, or game dev YouTube. The voices you hear, the ones who are telling you ‘here’s how to get noticed! Make content! Stream on Twitch!’ - those people are visible, but not necessarily the right people to emulate unless your goal is... mere visibility.