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Probably for superior AR that Apple keeps trying to push without a clear endgame in sight. Unless it’s data gathering for their rumored AR glasses.
by bobbylarrybobby 6y ago
Probably for superior AR that Apple keeps trying to push without a clear endgame in sight. Unless it’s data gathering for their rumored AR glasses.
- WorldMaker 6y agoClear consumer endgames probably aren't going to be in sight for a while (especially after what the pandemic scuttled or delayed in the AR gaming space), but my impression has been that a lot a big enterprise and governmental contracts are still directly and indirectly pushing AR competition in consumer devices. A lot of AR is getting used in "boring" and "unsexy" ways in Enterprise work (like logistics and inventory/space management). ETA: Also, there's the "unsexy" but increasingly common boring consumer stuff like Face ID and Portrait Mode and Smart Action Camera Auto-Focus that you mostly stop noticing how it works (if you ever notice it other than assuming it is a magic black box) so long as it works.