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I would give anything to get access to an fMRI and show participants these 'examples of persuasive design' while they are hooked up to it. Much of the literatu
by hluska 15y ago
I would give anything to get access to an fMRI and show participants these 'examples of persuasive design' while they are hooked up to it.
Much of the literature on persuasive design suggests that the persuasion happens in the cerebral cortex. Neuroscience has shown that persuasion happens a whole lot deeper, in some very primitive parts of our brains. I'd love to see how brains 'light up' when they're confronted with some of these designs!
If anyone has any resources on fMRI research into persuasive design, I'd be the happiest geek alive.
- innovate 15y agothis team at Caltech is doing interesting research along these lines: http://www.rnl.caltech.edu/research/index.html http://www.rnl.caltech.edu/research/index.html
- hluska 15y agoThanks so much for that link - I owe you!
- ricardobeat 15y agothere's a field called "neuromarketing" which is based exactly on that kind of research. I think it's bizarre.
- hluska 15y agoThere's an interesting book called "Buyology" which was written by Martin Lindstrom, one of the big proponents of neuromarketing. Definitely worth a read or two!