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The best reject option is to disable cookies completely for casual browsing.

• fsflover 6y ago
  Or destroy the whole virtual machine used for casual browsing. Except tracking includes browser fingerprint, which will not be reset even in this way.
  • cortesoft 6y ago
    Unless we all share the same VM image...
    • fogihujy 6y ago
      I assume it would be a performance disaster, but transparently running the browsing process in identical VM's would probably make fingerprinting much harder. I like the idea!
      • fsflover 6y ago
        Unfortunately this is not so simple. I am using Qubes OS with disposable virtual machines and my fingerprint is always unique. Have a look at the corresponding discussion if you are interested: https://qubes-os.discourse.group/t/is-your-browser-fingerprint-unique/987 https://qubes-os.discourse.group/t/is-your-browser-fingerpri....
        • fogihujy 6y ago
          Thanks!
  • CyberRabbi 6y ago
    Fingerprinting is nearly impossible with JS and cookies disabled, which is how I casually browse. And yes i spoof my user agent. IP is their best signal, and admittedly they fall back to that. I often get ads intended for my housemates.