Before GTA online they entertained themselves in other ways. Eventually, they'll move on. The more friction there is to continue playing GTA online, the easier

Before GTA online they entertained themselves in other ways. Eventually, they'll move on. The more friction there is to continue playing GTA online, the easier it is for there to be something to pull them away. Rockstar are now competing to be a use of someone's time, not for them to buy the game.