At least here the move to MSN to Facebook was largely driven by the move to monetise it more. More ads, more features which existed to give them places to show

At least here the move to MSN to Facebook was largely driven by the move to monetise it more. More ads, more features which existed to give them places to show ads (I seem to remember it opening a today screen with news feeds at one point, think they did a twitter style thing with status updates too? Or was that imo?). The pull factor was everyone was on Facebook but the monetisation changes were a big push factor too