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The author argues against this strategy of audience building: * remixing feel good content of others * trying to find a product fit by audience building * Yo
by MrPowers 6y ago
The author argues against this strategy of audience building:
* remixing feel good content of others
* trying to find a product fit by audience building
* You know you're creating valuable content if you're scared before hitting the publish button (?)
Hard to respond to the article because it's making a lot of unrelated points. Here's a rephrasing of some of the author's points and some of my thoughts on audience building:
* building an audience of potential customers is powerful
* vanity metrics (# of followers) are less important than engagement metrics
* The building a Twitter audience course referenced in the blog post made $200,000 (https://twitter.com/dvassallo/status/1365962052469018626 https://twitter.com/dvassallo/status/1365962052469018626). It's a 90 minute powerpoint presentation with no editing. Shows how powerful building an audience and then selling to them is.
Almost all the content I create is highly technical distributed data blogs and it's allowed me to find open source collaborators and get help on difficult bugs. Having the right audience is awesome.