2 ms·
Two great research oriented books on the topic of persuasion and behavior modification are "Influence: The Psychology of Persuasion" and "White Bears and Other
by arkitaip 15y ago
Two great research oriented books on the topic of persuasion and behavior modification are "Influence: The Psychology of Persuasion" and "White Bears and Other Unwanted Thoughts". Highly recommend them for people looking for more than opinions over overviews.
http://www.amazon.com/Influence-Psychology-Persuasion-Business-Essentials/dp/006124189X/ http://www.amazon.com/Influence-Psychology-Persuasion-Busine...
http://www.amazon.com/White-Bears-Other-Unwanted-Thoughts/dp/0898622239/ http://www.amazon.com/White-Bears-Other-Unwanted-Thoughts/dp...
- lotusleaf1987 15y agoI recommend the first link, it was really enlightening to read and after I read it it illuminating a lot of marketing/sales techniques I didn't even see operating.