I've read the FT for years in print. Still one of the only publications I would subscribe to (cf the economist, nyt). They were also a client of mine about 10

I've read the FT for years in print. Still one of the only publications I would subscribe to (cf the economist, nyt). They were also a client of mine about 10 years ago and at that point I remember complaining specifically and at length in meetings with them about the poor state of their website. Amazingly, the design of the actual content pages has remained unchanged since then. The plastered on content homepages are like wallpaper over crumbling drywall. Doing an end run around a popular platform can absolutely be done, but get your house in order first. Right now this just smells like a company that couldn't figure out the web for a decade, wants in on mobile, but hasn't figured out that you have to execute on the table-stakes of the web first. Otherwise you are the daily. I still like the sloppy, porous, crazy paywall of the NYT and the mobile/web stuff they are doing. Best in show so far.