I came to a similar conclusion earlier this year. I previously had a lot of success audience building by chronicling a project I was actually on. My content w

I came to a similar conclusion earlier this year. I previously had a lot of success audience building by chronicling a project I was actually on. My content was shared everywhere and the follower counts and attention grew quickly but organically. Since that project finished, I fell into the trap of finding stuff to write about and share out of habit. I realised it was a waste of time at best. Since getting back into a new project and going back to my old mode of just sharing experiences, attention and opportunities seem to be flowing again. My takeaway is that authenticity is key for content marketing. People crave it and identify the lack of it immediately.