They don't compete in every area, but make no mistake, they see each other as competitors. They have conflicting interests. Is Apple the same type of company as

They don't compete in every area, but make no mistake, they see each other as competitors. They have conflicting interests. Is Apple the same type of company as Google (and vice versa)? No, but that doesn't mean they're not competing for the same users who will consume like services. There are parallels here to the old Apple vs WinTel battle. That history is easy to reflect on, because we have the benefit of hindsight. However, when those events were playing out, no one knew what the mature market definitions would be. They were defined as history was made. We're in the same place today. We have clumsy, inane terms like "cloud" that we use to describe services that have indistinct boundaries (pun intended). Obviously I'm not saying that history is about to repeat itself verbatim, but there are parallels.