What business has this "Jacob" built that makes him an authority on the subject and not just another dream-seller without any successful companies behind him?

What business has this "Jacob" built that makes him an authority on the subject and not just another dream-seller without any successful companies behind him? Isn't this article _exactly_ what he's arguing against - this is 100% audience building and i can't even se any "business" whatsoever on his website? Reminds me of the hold Bill Hicks "Anti Marketing Dollar" joke about selling the same things rebranded as opposing views.