I've caught myself in recent weeks nearly going into this so called "Bullshit Industrial Complex". I've got a few projects I'd like to build in the year, but wa

I've caught myself in recent weeks nearly going into this so called "Bullshit Industrial Complex". I've got a few projects I'd like to build in the year, but wasn't planning on starting immediately due to other obligations. Hence I thought to myself sure, let me build a following in the meantime! After following a few people on twitter and participating in a few threads, I quickly saw this as just not for me. I don't want to be selling the image of myself, because: 1) It's a lot of effort not actually related to the product (as the article mentions) 2) Honestly, it makes me feel narcissistic. 3) I've been trying to get _away_ from attention grabbing social media to get work done and have some more quiet in my life. Is having a following the only way to get the work visible? Surely not! So definitely, I'm out to build usable things and not an audience.