Apple understands that one of the core benefits that they give to consumers is consistency. The PC world is wildly inconsistent, while iOS provides enormous con

Apple understands that one of the core benefits that they give to consumers is consistency. The PC world is wildly inconsistent, while iOS provides enormous consistency - I can pick up any device and apps will function the same. This is really the goal of demoting the PC and the Mac. Its akin to Facebook's garden vs MySpace's wild forest. Web apps simply can't provide the kind of consistency that most users want. In the battle between Linux and Windows, the freedom of Linux to allow the user complete control has not been a selling point for most users. Apple knows this and knows that a controlled garden of iOS apps will be preferable for most people, compared to web apps (particularly with the browser standards starting to slip again)