4 ms·

Am I missing something? I'm confused.

• pg 19y ago
  If you click on the first link in the Google search results, which leads you to D Cowan's blog, and wait for the page to load fully, you'll see a box from a co called lijit at the top of the page that uses the search terms from the referring url.
  • aquateen 19y ago
    I don't know much about online advertising, but I would've thought this technique would be more common. What would be neat is if it came back with ads for say, kool-aid. ...fund me?
    • joshwa 19y ago
      you jest, but one of my alternate yc app ideas was to create ad-serving tech that actually used variable contextual data (e.g. from a web app) to serve relevant ads, unlike adsense, which requires that google indexes your page. see: http://www.startupping.com/forums/showthread.php?p=866#post866 http://www.startupping.com/forums/showthread.php?p=866#post866 and http://news.ycombinator.com/comments?id=4994 http://news.ycombinator.com/comments?id=4994
      • ralph 19y ago
        I'm surprised adsense doesn't offer this. It must be quite common for a web app. to be showing a page to many different users, but for it to know particular information about each user. It really needs to be able to pass that onto adsense.
        • joshwa 19y ago
          I think the reason for this is so people don't pass the keyword "mesothelioma" with every page, so the clicks are most valuable... from Google's perspective, it's to keep people from "cheating" and serving non-relevant (but more profitable) ads to their visitors.
  • jamesbritt 19y ago
    " ... you'll see a box from a co called lijit at the top of the page that uses the search terms from the referring url." Or not. Seems to be yet another reason I'm glad I surf with Firefox+NoScript