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Does that matter? Even if it's a small portion of people that care, that's still a loss in sales. The goal of most ads is presumably to upset exactly zero peopl

by creato 6y ago

Does that matter? Even if it's a small portion of people that care, that's still a loss in sales. The goal of most ads is presumably to upset exactly zero people.

lmm 6y ago
Even the most innocuous ad will upset someone. It's a cost/benefit tradeoff like everything else.
josephg 6y ago
Only if you’re bad at advertising or in a deeply conservative industry (like banking). Ads that target everybody target nobody.