In the last 6 months, many of the posher shops in my gentrifying Brooklyn neighborhood have suddenly started selling a new category of "serious" craft beers tha

In the last 6 months, many of the posher shops in my gentrifying Brooklyn neighborhood have suddenly started selling a new category of "serious" craft beers that come in a four pack of tall shiny 1pt cans with all the branding on a sticky label, connected by a rigid plastic widget. The price is an astronomical $7-8 per can, or $30 for a four pack. Who is spending that much on beer? (I was going to add "in a pandemic", but perhaps that's the point: no-one is going to bars but maybe some are happy to pay bar prices at home.) Anyone know where this is coming from? Although each shop carries a wide range of these cans, they all conform so closely, and they all appeared overnight, that I wonder whether there's been a change in packaging or distribution technology, or a new consortium of microbrewers?