People are surprised by the daily horoscope in the paper too, even when they’re shuffled and relabeled. - Double Blind Test - https://escholarship.org/content

People are surprised by the daily horoscope in the paper too, even when they’re shuffled and relabeled. - Double Blind Test - https://escholarship.org/content/qt0b40b045/qt0b40b045.pdf?t=p0jvcs https://escholarship.org/content/qt0b40b045/qt0b40b045.pdf?t... - Popular Horoscopes and the Barnum Effect - https://www.tandfonline.com/doi/abs/10.1080/00223980.1983.9915405 https://www.tandfonline.com/doi/abs/10.1080/00223980.1983.99... - Using Daily Horoscopes to Demonstrate Expectancy Confirmation - https://journals.sagepub.com/doi/10.1207/S15328023TOP2702_08 https://journals.sagepub.com/doi/10.1207/S15328023TOP2702_08 ”Prior expectations can lead a person to process information in a biased manner such that the expectations are confirmed. Despite its prevalence in everyday judgments, people lack insight into expectancy confirmation processes. The classroom demonstration we describe uses daily horoscopes to demonstrate the powerful effect that expectations can have on judgments. More students reported that the events of a recent day most closely matched the prediction for their particular astrological sign when the astrological signs were presented along with the predictions than when they were not.”