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The reason those companies send HTML emails is because they convert better. It has nothing to do with "executives" liking them more. The deal and advertising bu
by spullara 15y ago
The reason those companies send HTML emails is because they convert better. It has nothing to do with "executives" liking them more. The deal and advertising businesses are very metrics driven and if text performed, they would use it. It doesn't do nearly as well, especially for products.