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One way I as a creator can care about scarcity is it lets me build community with superfans. NFT holders of my work can have access to special events to meet me

by iamwil 6y ago

One way I as a creator can care about scarcity is it lets me build community with superfans. NFT holders of my work can have access to special events to meet me, or to see behind-the-scenes, or get other artifacts, like original sketches. The utility of the enjoyment of my art is for regular fans. The utility of the ownership of my art is for super fans. And the value of superfans to me as a creator is to build long life-time value of customers, ready audience for my future work, an effective cheap distribution channel. If I as a superfan has a creator that honors these NFTs, then I too will care about the scarcity--not of the digital artifact that lets me enjoy the work (the image), but of the digital artifact that lets me participate as a superfan (the NFT).

tolmasky 6y ago
Yeah absolutely — you are creating truly scarce value in that case through an external means (just like an in-game card that lets you do things in the game others can’t do, vs.- “pure collectible” that does something: I tweeted about this here: https://twitter.com/tolmasky/status/1365908735542005762 https://twitter.com/tolmasky/status/1365908735542005762 ) That being said, it will be interesting to see how creators react to these tokens being resold (which is an essential aspect of this). That is to say, in the model you are describing you are taking on a long term relationship in order to demonstrate the scarcity, which is different than a one-time sale of unique piece of art. You will thus take on the problem of scalpers and the realization that many of the superfans you are serving got access to your future rewards through paying a third party much more than you got for the initial sale of the token — which is of course nothing new, this happens with art resale too, it’s just less repeatedly in your face as you provide these benefits over time.

by iamwil 6y ago

tolmasky 6y ago

Yeah absolutely — you are creating truly scarce value in that case through an external means (just like an in-game card that lets you do things in the game others can’t do, vs.- “pure collectible” that does something: I tweeted about this here: https://twitter.com/tolmasky/status/1365908735542005762 https://twitter.com/tolmasky/status/1365908735542005762 ) That being said, it will be interesting to see how creators react to these tokens being resold (which is an essential aspect of this). That is to say, in the model you are describing you are taking on a long term relationship in order to demonstrate the scarcity, which is different than a one-time sale of unique piece of art. You will thus take on the problem of scalpers and the realization that many of the superfans you are serving got access to your future rewards through paying a third party much more than you got for the initial sale of the token — which is of course nothing new, this happens with art resale too, it’s just less repeatedly in your face as you provide these benefits over time.