That type of targeting doesn’t even work. A study showed that it was barely 40% accurate for some breakouts. https://pubsonline.informs.org/doi/pdf/10.1287/mk

That type of targeting doesn’t even work. A study showed that it was barely 40% accurate for some breakouts. https://pubsonline.informs.org/doi/pdf/10.1287/mksc.2019.1188 https://pubsonline.informs.org/doi/pdf/10.1287/mksc.2019.118...