This describes it pretty much spot on. It’s the change to make it transparent and clear to end users. One of the core accusations against google and Facebook is

This describes it pretty much spot on. It’s the change to make it transparent and clear to end users. One of the core accusations against google and Facebook is that they have been doing this on the sly and in-transparently, as is well documented in the book surveillance capitalism by zuboff. They have done this for decades, with google paving the way, by slowly and surely chipping away at peoples privacy. People then just give in over time, amplified by single sided terms of service that allow them to pretty much change anything at any time. This is hopefully one of the major turning points where this kind of behaviour will no longer be tolerated. Expose privacy. Make it explicit. Let people actually decide.