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> Why couldn't facebook instead facilitate that same small model railway business advertising on the railway group pages, and non-facebook pages about model rai

> Why couldn't facebook instead facilitate that same small model railway business advertising on the railway group pages, and non-facebook pages about model railways? Why not just tie the ads to the content of the page visited? Because google adsense has already effectively captured that market.

mgreg 6y ago
This is a bit of a red herring but I'll reply anyway. Agreed that adsense serves ads to 'open web' properties already. However they do this with user tracking, just like facebook already does. The suggestion above is to instead use contextual ad targeting. Secondly - adsnese has no access to facebook's walled garden hence facebook could exclusively served contextually relevant ads on its own highly trafficked sites free from competition. Thirdly - what's wrong with competition? facebook has the scale, relationships with publishers and advertisers, and technology. They could, if they wanted to, take a page from Apple and compete on the concept of privacy if their brand wasn't so tarnished by their insistence that they surveil their users. Back to the core point - facebook and others facilitate transfer revenue from high quality sites (railway hobbyist sites in this example) and encourage surveilling individuals for only facebook's benefit.
- addicted 6y ago
  Google Adsense didn’t always used to do with user tracking. Adsenses original business model, heck, Google’s original business model, had nothing to do with user tracking. In fact, it was possible to share links with people (at least locally) by simply telling someone to search for a specific keyword and look halfway down the results on the 2nd page. It’s kind of amazing to me that it’s now become ingrained that advertising must involve user tracking when even 15 years ago companies like Google did almost no tracking at all.
- jefftk 6y ago
  >* adsense serves ads to 'open web' properties already. However they do this with user tracking, just like facebook already does.* nit: AdSense does both contextual and personalized advertising. It launched as contextual only, and that is still part of what it's doing: https://en.wikipedia.org/wiki/Google_AdSense https://en.wikipedia.org/wiki/Google_AdSense (Disclosure: I work on ads at Google, speaking only for myself)
  - deleted 6y ago
    [deleted]

mgreg 6y ago

This is a bit of a red herring but I'll reply anyway. Agreed that adsense serves ads to 'open web' properties already. However they do this with user tracking, just like facebook already does. The suggestion above is to instead use contextual ad targeting. Secondly - adsnese has no access to facebook's walled garden hence facebook could exclusively served contextually relevant ads on its own highly trafficked sites free from competition. Thirdly - what's wrong with competition? facebook has the scale, relationships with publishers and advertisers, and technology. They could, if they wanted to, take a page from Apple and compete on the concept of privacy if their brand wasn't so tarnished by their insistence that they surveil their users. Back to the core point - facebook and others facilitate transfer revenue from high quality sites (railway hobbyist sites in this example) and encourage surveilling individuals for only facebook's benefit.

addicted 6y ago
Google Adsense didn’t always used to do with user tracking. Adsenses original business model, heck, Google’s original business model, had nothing to do with user tracking. In fact, it was possible to share links with people (at least locally) by simply telling someone to search for a specific keyword and look halfway down the results on the 2nd page. It’s kind of amazing to me that it’s now become ingrained that advertising must involve user tracking when even 15 years ago companies like Google did almost no tracking at all.
jefftk 6y ago
>* adsense serves ads to 'open web' properties already. However they do this with user tracking, just like facebook already does.* nit: AdSense does both contextual and personalized advertising. It launched as contextual only, and that is still part of what it's doing: https://en.wikipedia.org/wiki/Google_AdSense https://en.wikipedia.org/wiki/Google_AdSense (Disclosure: I work on ads at Google, speaking only for myself)
- deleted 6y ago
  [deleted]