I see it being rather common on sites like Kickstarter. The classic example of this that I keep seeing over and over again is the standard kayak bag that gets

I see it being rather common on sites like Kickstarter. The classic example of this that I keep seeing over and over again is the standard kayak bag that gets rebranded as an exercise weight filled with sand. The ad copy makes it sound like some innovative new exercise product, but it's just a kayak bag with branding.