5 ms·

Advertisers would hate that kind of model. They want perfectly targeted and customized ads for each individual viewer. Baking the ads into the content or page

Advertisers would hate that kind of model. They want perfectly targeted and customized ads for each individual viewer. Baking the ads into the content or page itself would be going back about 20 years in their world.

Kuinox 6y ago
They can bake the ad servers side in the binaries.
- pshc 6y ago
  They could do bake ads in JS too, but websites aren’t really incentivized to do so as it would increase latency and complexity.
  - afiori 6y ago
    And also advertizers rightly do not trust the content provider not to lie about how many times they showed the ad.