The product is too niche for this to be some small-time scam, this is more likely the result of streamlined and specialized parts of organized businesses. This

The product is too niche for this to be some small-time scam, this is more likely the result of streamlined and specialized parts of organized businesses. This dynamic is likely not even the brain-child of any one individual; it's entirely plausible that it's the result of AliExpress drop shippers that offer commissions for sales referrals and don't look too closely at the process that generates them. The drop shippers take on the payment/chargeback risk for the spread above ordering directly from AliExpress, and pass along part of that spread to the SEO and advertising specialists figuring out the cheapest way to funnel the most traffic to the highest-commission targets.