On the "build and analyze" podcast, Marco also noted that even if Apple completely ripped off his business, he would still see it as a great ecosystem. He would

On the "build and analyze" podcast, Marco also noted that even if Apple completely ripped off his business, he would still see it as a great ecosystem. He would simply have to move on and create the next cool thing. He lives by Apple's rule and Apple can take away his business at any time. However, he is making a good living of that system and is happy with that.