How do you increase your market past people who have already liked Ms. Swift? The argument still stands - just replace TS with mom jeans. My point wasn't actua

How do you increase your market past people who have already liked Ms. Swift? The argument still stands - just replace TS with mom jeans. My point wasn't actually about Taylor Swift marketing - it was that demographic targeting is a reasonable way to identify an audience. Those mom jeans are not going to sell very well in a younger, urban demographic compared to Iowa.