> advertising today / web marketing relies on user tracking. It’s ‘disingenuous’ to claim that as some cardinal rule. It’s not - it just happens to be the mos

> advertising today / web marketing relies on user tracking. It’s ‘disingenuous’ to claim that as some cardinal rule. It’s not - it just happens to be the most popular business fad of the 2010s. What works in business changes over time. That is a cardinal rule.