Why does that make paying for a natural language bot better? Small business owners don't know how to implement natural language AIs any more than they know how

Why does that make paying for a natural language bot better? Small business owners don't know how to implement natural language AIs any more than they know how to make a web site. People hire others to do things they don't understand all the time. That's the point of hiring people. You ask your peers for a recommendation and judge based on the result.