I think it's more consumer friendly when the product number is comparable to competitors, especially when many buyers don't have much familiarity with the produ

I think it's more consumer friendly when the product number is comparable to competitors, especially when many buyers don't have much familiarity with the products. A parent choosing between an Xbox 360 and PS3 before Christmas is likely better off. Similarly, Samsung jumped from S10 to S20 for the 2020 model year, which makes great sense to consumers despite being nonsequential.