The key difference is that MS _started_ to act like this when they achieved monopoly status, but Apple has behaved, in iOS context, consistently from the very b

The key difference is that MS _started_ to act like this when they achieved monopoly status, but Apple has behaved, in iOS context, consistently from the very beginning. You cannot demand Apple to allow preloading something when they are monopoly, if they did not allow that _never_ and were all the time very public about mentioned allowance policy.