5 ms·
Unfortunately it is indeed used for non-ad scripts. For example, Hearthstone on iOS fails to render the login page if GTM is blocked at DNS.
by davb 6y ago
Unfortunately it is indeed used for non-ad scripts. For example, Hearthstone on iOS fails to render the login page if GTM is blocked at DNS.
- 9wzYQbTYsAIc 6y agoIndeed, one perspective on using GTM is as another avenue to customizing websites without using a developer.
- quicklime 6y agoYep, that's exactly what a tag manager is. It lets the marketing department make changes, without the IT department getting involved and slowing things down with non-money-generating activities like code reviews or testing. It's used to add tracking and advertising. But I've also seen it used for chat bots and chat agents. I've even seen it used for bug fixes that designers wanted to get out the door quickly.
- 9wzYQbTYsAIc 6y agoPrecisely
- waheoo 6y agoI'm sorry, you lost me, where is the problem here?
- 9wzYQbTYsAIc 6y agoThe problem that he seems to be alluding to is that general problem of WYSIWYG cp. bespoke software - in particular, when tools like GTM are used in a way that adds to requirements cruft and detracts from software reliability.