Great post! Something which particularly resonated with me: > Being at a company no one's heard of making software know one knows versus being at a brand your

Great post! Something which particularly resonated with me: > Being at a company no one's heard of making software know one knows versus being at a brand your friends all know working on products they're excited about. I noticed a dramatic shift in people's reactions when my introduction conversations changed from "I'm a programmer" to "I make iPhone apps".