No need to explain any different. The solution is to simply not track the user on websites, which they own, when the user uses incognito mode. That would be the

No need to explain any different. The solution is to simply not track the user on websites, which they own, when the user uses incognito mode. That would be the honest way, but it will never happen, because then other browsers could try to pretend, that they are incognito Chrome. So that leaves us with "do not trust privacy protection of an ad company".