As you suggest, there is something so transparently ironic or off about his path in particular. For me his videos were part of a quick off-ramp from the product

As you suggest, there is something so transparently ironic or off about his path in particular. For me his videos were part of a quick off-ramp from the productivity porn. In the irony department, I am reminded of a woman who once billed herself as the smartest person alive or something. My thought was: You are the smartest person alive, and you are writing articles for the Sunday supplement in my local newspaper?