From the article: > In this case, Google is accused of relying on pieces of its code within websites that use its analytics and advertising services to scrape

From the article: > In this case, Google is accused of relying on pieces of its code within websites that use its analytics and advertising services to scrape users’ supposedly private browsing history and send copies of it to Google’s servers. From the Chrome Incognito window: > Chrome won't save the following information: > - Your browsing history > - [etc] > Your activity might still be visible to: > - Websites you visit > - [etc] I could see an argument being made from a user's point of view that if Chrome says it's not saving your browsing history, but it turns out within one incognito session it is saving your browser history and providing it to sites that use Google Analytics, that this would be misleading. Of course, if the back button didn't work in incognito mode, that would also be a problem from a usability standpoint.