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Dedicated apps for fast food chains are one example. A quick search gave me "Burger King India", "PizzaHut Egypt" and "KFC UAE". Why? I have no idea.
by mkipper 6y ago
Dedicated apps for fast food chains are one example. A quick search gave me "Burger King India", "PizzaHut Egypt" and "KFC UAE".
Why? I have no idea.
- jedberg 6y agoProbably payment APIs, just like Uber. Or they are developed by different local app shops.
- jdminhbg 6y agoI think fast food chains are generally not actually owned by the same parent company. A company in India is licensing the Burger King branding and presumably some of the recipes from Burger King USA, rather than being a subsidiary thereof.
- fakedang 6y agoThis is the real reason. For instance, McDonald's in India is itself run by two companies, one for North and West India, and another for South and East India.
- owenversteeg 6y agoTotally different requirements. Some countries' fast food apps are for mobile ordering and delivery, some are a giant collection of coupons, and some are only for nutritional information. And some are just for promotional activities (only used for various promotional calendars.) After seeing all the different APKs I tried out a few for different countries out of curiosity and at least for Burger King they were entirely different applications with completely different use cases. To cram them all into one global app would be an enormous mess.